Unless you’re putting the right things on your event page, there is almost no point in creating one. If your event is smaller in scale, Facebook also gives you the option of creating a private group. To avoid confusion, give the event’s page the same name as the event. The sooner you create the page, the higher your odds of exposing people to it, and the greater your attendance will be. ![]() You Didn’t Create the Event’s Facebook Page in AdvanceĪs soon as you’ve got the event on your calendar, you should create a Facebook event page. That way, you can use your Facebook event page and social media to create a truly immersive event experience. Also, while your event is happening, you should ask those who are in attendance to use your hashtag to post interesting quotes and takeaways from the event. Get the most out of the hashtag you’ve chosen by using it any time you’re promoting the event. Hashtags allow information about your event to be easily accessed by the people you are trying to reach. If you aren’t using hashtags on your Facebook event page, you’re making a big mistake. If you don’t have a lot of graphic design resources at your disposal, you should at least incorporate the logo of your company into the image. So, if you want your event page to be effective, you have to use effective images. You Failed to Use a Powerful ImageĪs the success of Pinterest has confirmed, we live in a world that is all about images. The number of retweets you get on Twitter, shares you get on LinkedIn, and likes you get on Facebook all have a direct impact on the perceived popularity of your event page. To make your event more visible, you need to incorporate social media networks beyond Facebook as often as you can. You Neglected to Add Buttons for Social Sharingįacebook might have been among the first social media platforms, but it’s no longer the only one. Facebook sees the most traffic between 9 AM. According to Sprout Social, the best times to publish your content on Facebook is on Tuesdays, Wednesdays, and Friday in the morning. Do some experimenting to figure out when your target audience is most active, and once you determine this, schedule posts for that time. You’re Posting Way Too Oftenĭon’t feel the need to post repeatedly throughout the day. On social media, keep information provocative, concise, and to the point. Instead, use your website and blog for longer posts. ![]() They’re a surefire way to make your audience lose interest. Long status updates have no place on your Facebook event page. It’s common knowledge that people’s attention span is decreasing with every passing year. You Give Long-Winded, Snooze-Worthy Status Updates The good news is that they’re easily avoided!ġ. Worry not: here is an outline of ten mistakes you must absolutely avoid when creating your Facebook event page. When mistakes are made on your event’s page, all your efforts might go unnoticed. Creating your Facebook event page is an important step in planning your upcoming event – and one of the most fun ones as well! If you want to make the most out of your event’s presence on Facebook, you have to make sure you’re not forgetting anything.
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